The competitive landscape for wireless carriers has hit a considerable high in 2016 — one need look no further than the constant TV spots, for example, touting unlimited data-this and “We’ll pay for you to switch”-that. It all sounds the same, the offers sound the same, leaving many a customer to wonder what really differentiates a Verizon from a Sprint or a T-Mobile. So how, in this kind of digital age, do you appeal to a confounded, indifferent audience?
We’ve uncovered some tactics to reach this elusive target market on Twitter, at all stages of the purchase journey. Check them out at the link below: