Marketing to millennials, some would argue, has become a much more difficult endeavor, what with new apps being adopted and dropped at seemingly break-neck speed, attention spans shortening to microseconds, and the exponentially-increasing amount of information (read: marketing channels) this elusive target market is exposed to daily. It is not totally a futile act, per se — recent trends have shone some light as to how marketers can work more efficiently to attract and maintain interest among millennials.

Check out 3 somewhat surprising millennial marketing trends SocialMediaWeek has uncovered in their article here below:

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