One of the most prominent trends in social media, both for publishers and social networks, in the last few years has been the emphasis on visual over textual — that is, videos and pictures over text-only posts. Given this shift in favor of the visually stimulating, it is no wonder that Instagram, in particular, has enjoyed greater success among its users, especially among young adults. The wise marketer, in response, asks “Why?” What underlying factors have engendered strong Instagram loyalty with millennials, despite competition from Facebook, Twitter, and Snapchat (to name a few)?
It turns out that a variety of factors have played into this allegiance — Take a gander at some of them outlined in the following SocialMediaWeek article below. It’s a good read!