The holidays are quickly approaching which creates the perfect opportunity to appeal to customers emotional side with marketing messages. Nikki Gilliland at Econsultancy shares with us 10 thought-provoking digital marketing stats from this week.

  • Half of online shoppers abandon a purchase if they don’t like the delivery options

  • 89% of B2B businesses attribute growth to ecommerce

  • 83% of 18 to 24 year olds have bought an item of physical media in the last year

  • CMOs overhaul digital strategy amid brand safety concerns

  • Singles Day results in a 61% increase in mobile traffic

  • Strong performance in search correlates to retail success

  • Searches for GDPR rise 215%

  • Ads failing to represent diversity in Britain

  • Emotion is key to Black Friday email success – not deals

  • In-app purchases boosted by ‘reward’ ads 

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