By now you’ve seen plenty of notifications from web-based companies from Twitter to LinkedIn about privacy policy updates. The General Data Protection Regulation has been put in place to protect consumers privacy and give them control over how their data is collected and used. How will the GDRP transform digital marketing in near future? Dipayan Ghosh of the Harvard Business Review says, “GDPR will force marketers to relinquish much of their dependence on behavioral data collection. Most critically, it will directly implicate several business practices that are core to current digital ad targeting.” Want more? Click the full article below.

Email marketing has proved to be a strategic method for generating leads. This approach continues to enjoy a strong track record despite the rise of social media platforms. Email marketing is still an efficient way to generate leads at a reasonable cost.

Overtime email marketing has evolved but one thing that hasn’t changed is that you need to be strategic about how you word emails from start to finish. One of the best things about email subscriptions of today is that you can count on your prospects having some level of interest in your product or service that encouraged them to sign up for your subscription list to begin with.

In this article, Karina Tama-Rutigliano, Senior Digital Marketing Manager at Caring People Inc. gives us several ways to be strategic about the email marketing process.

Nitro Circus is back at it, kicking off it’s North American Next Level tour in St. George, Utah. This show was nothing short of amazing, with all-new ramps, tricks, and stunts this tour is sure to be a crowd pleaser. The tours runs from May 12 through June 23 making it’s way from the west coast to the east coast with a couple of dates in Canada. Check out the full list of tour dates here.

Digital marketing has grown in importance for today’s businesses and so has the role of search engine optimization. SEO plays a large part in driving traffic to your website, blog post, guest articles and other content assets. And if you don’t play by Google’s rules, you’ll see your web traffic plummet.

The most successful marketers are on the cutting edge of the latest algorithm changes and best practices so they can make sure their clients’ content is visible. Check out the up-and-coming SEO trends that 10 Forbes Agency Council members believe will impact their work this year.

If you’re just starting out, you need to follow some copywriting tips that will help you convince the prospect to buy whatever it is that you’re offering. After all, that’s what marketing boils down to. If you can do that, especially in the beginning, you’ll be far ahead of the curve.

In an Entrepreneur article written by R.L. Adams, he says, “I’ve thought long about this. As an agile writer, I’m often tasked with writing in different capacities. Sometimes I’ll write product descriptions for my ecommerce businesses. Sometimes I’ll write articles to help drive organic search traffic. And other times, I’ll write email sequences and sales letters. Stepping back, I had to look at it all and think about the best tips that have helped me write killer and persuasive copy.

But, to really do that, I had to go back to my roots. No, not to Dave Ogilvy. To Kennedy and Kern. What were they doing in their copy that was so compelling? After picking it apart, and delving into my own, I found 15 of what I look at as the core tips for writing the best copy possible.”

Check out this article on 15 tips for writing killer sales copy!

Nitro Circus is putting their new breakthrough ramp technology and tricks to the test, and it looks like it’s going pretty well! This sweet action shot shows us how to land a superman double backflip and make it look simple. This one was unexpected and the crowd went wild.

We are stoked to see how the rest of 2018 unfolds for the Nitro crew!

Will Instagram add video and voice calling to their platform?  TechCrunch reader Ishan Agarwal recently spent some time digging through Instagram’s code and found references to several unreleased features for audio and video calling. The files can be found inside Instagram’s APK (Android Application Package) but this doesn’t necessarily mean the features will be released — they could be just remnants of features which were abandoned at some point. This could make Snapchat and Instagram almost identical with the main differentiator at this point being video calls. For more on the recent Instagram development, check out the entire article!

Are you looking to advertise during the 2018 Winter Olympics? In this article by Chandler Sopko, you will find several key strategies to help your brand take home the gold in marketing.

Quick tips:

• Partner with competing Olympic athletes to boost brand visibility.
• Pick an athlete or team that aligns with your brand identity, and then run campaigns targeting their fans and fans of their events on social.
• Maintain an always-on strategy is a key element in Olympics advertising strategies.
• Deploy your social campaigns around popular events to put your brand on the radar during a time when users are most likely to turn to social to discuss their favorite sports.

Nitro Circus’ latest creation is an epic all-new event simply too big to fit indoors. The Next Level Tour takes inspiration from the game-changing progression and breakthrough ramp technology first dreamed up at Travis Pastrana’s “Pastranaland” compound, perfected at Nitro World Games and now coming to a town near you!

 The Next Level Tour will feature the best athletes in action sports facing off against the biggest ramps on the planet, a groundbreaking setup is now touring for the first time.  Nitro’s daredevils will also brave a bunch of outrageous contraptions and much more. All of this makes for a show that is bigger, crazier and funnier than any event Nitro Circus has ever done before.

 For the ultimate Nitro Circus experience, the all-new Nitro VIP Club package can get fans up close and personal with the Nitro crew thanks to the Nitro VIP Club package. In addition to having premiere seats, VIP Club pass holders will now have the chance to take a behind the scenes look at the show with an exclusive pre-show track walk. VIP Club pass holders also have the opportunity to meet some of the riders during an autograph signing session, receive a souvenir poster and get a chance to win cool Nitro Circus swag.

With jaw-dropping new ramps, unbelievable tricks and ridiculous stunts, Nitro Circus: the Next Level Tour is a wild, electrifying night of action sports excitement.

Catch The Next Level Tour in a city near you!

GET TICKETS

Karina Tama-Rutigliano, Senior Marketing Digital Marketing Manager at Caring People Inc. has mapped out a new digital strategy for 2018. In 2017, she focused on content marketing, SEO, PPC, and PPL. After collecting a wealth of data last year, Karina plans to shift her focus to anticipating user questions, needs, and emotions to engage with them in 2018. She says it’s also important to make sure your consumers connect with your website and feel comfortable when they visit. Adding the right images and adjusting website copy can make all of the difference in the world.