Facebook is expanding its platform by adding Facebook Watch to include episodic streaming. In their press release, Facebook teased content categories and partnerships such as Major League Baseball, Nas Daily, Gabby Berstein, and Tastemade’s Kitchen Little. Watch was just recently released on August 28th with roughly 40 shows in the first roll out. This is the perfect time for Watch as video is becoming bigger and bigger in the way advertisers reach consumers. For all the juicy details read the entire article written by Katrina Niemisto.

In this article Andrew Quinn breaks it down, shedding light on how he assesses Executives at Hubspot. Quinn says, “My intention isn’t to be unnecessarily hard on executives, all humans are prone to error, but executives are at the greatest risk of believing a single version of reality — our own. I know it’s hard to believe, but yes, we often get it wrong.” Ultimately, Quinn’s 3 step process is in place to help executives improve and lean into what needs work. If you’re looking for some useful advice read the full article for the entire 3 step process.

Are you tired of sending the same old content in your email newsletters? Keep your customers engaged by sending a variety of content in newsletters such as infographics, interviews, new product announces, etc. According to a report from the Nielsen Norman Group, “Newsletters feel personal because they arrive in users’ inboxes, and users have an ongoing relationship with them…The positive aspect of this emotional relationship is that newsletters can create much more of a bond between users and company than a website can.”  Read this article written by Vertical Response to find out 75 different ways you can create content for email newsletters.

Thanks to a rise in mobile usage, Google created a unique concept called micro-moments to help label consumer behavior. Micro-moments occur when consumers want an immediate answer in the moments they want to know, go, do, and buy. In this article, Lisa Gevelber explains the behavior of the “well-advised” consumer, the “right here” consumer, and the “right now” consumer. Read this article to find out what consumers want and how companies are adjusting to meet their needs.

At the start of 2017 marketers set goals of what they want to achieve professionally and personally. This bucket list contains new initiatives marketers want to tackle or plans that didn’t quite happen in 2016. It’s the halfway mark of 2017 and it’s time to reassess strategies and goals for the last half of the year. Here is a list of digital marketing elements that can be optimized and refined for better results :

1. Keyword refining

2. Website audit

3. Content marketing strategy

4. Social media marketing strategy

Writing email copy is essential and necessary for most businesses these days. This isn’t always an easy process but it can be learned. The key is making the tone of your email warm and friendly as if you are writing to one individual. Mike Templeman takes us through the process of writing fresh, inspirational, and compelling content in this article. Learn how to unlock your creativity and write thought provoking email copy!

Once again, Instagram steals the show from Snapchat with their newest feature in Stories! You will now be able to respond to posts in Stories with disappearing photo and video messages. Your responses can be decorated with animated face filters or sent as looping Boomerang videos. Finish the article to see how this new feature works.

Do you have days when you feel like the work never ends, but can’t recall what you actually accomplished? In today’s work culture, we usually point the finger at email, social media, and meetings for our lack of productivity. In this article, Nellie Akalp explains 5 things that are killing our productivity and how to turn those things into positives!

Have you always been interested in graphic design, but don’t think you have the eye for drawing? Read through this well crafted list of 8 graphic design tips, written by Sapphire Reels, to get your DIY graphic design journey started.