After months of  hyping this mind blowing live action sports show, we are excited to celebrate the kick off of the Nitro Circus Live 2017 Australia Tour! There are 15 shows across the continent of Australia, taking place March 11 through May 27. We wish the Nitro Circus crew well on their journey down under and safe travels.

Start using the latest and greatest Instagram feature: Slideshows

This feature is a game changer, it allows you to share multiple videos and photos in a single post.  Now you can show off your products,  teach your followers how to do something, recap an extravagant event, or create a collection post for your audience by using multiple shots.

Twitter’s number one priority over the course of the last several months has been combatting abuse on the platform. In early February, Twitter announced a new “safe search” feature that blocks potentially offensive tweets. And earlier this week, the company stopped notifying people when they were added to lists — though that change was reversed within hours.

Instead, Twitter decided it will no longer notify users about replies to threads started by accounts they’ve blocked or muted — unless those replies are from people they already follow.

Hello lovers and friends,

Starting February 13, you’ll see a message from Facebook wishing you a Happy Valentine’s Day. You will then have the option of sharing a card on a friend’s Timeline or your own.

Read the full article and find out how to create Valentine’s Day cards on Facebook. Treat that special someone or yourself!

It’s 2017 and it’s finally time to organized! Despite their best efforts, people often lament the fact that they just cannot seem to get organized. Even though they’ve given it a concerted effort and have tried many strategies, nothing seems to work. So how is it so easy for some and hard for others? Over the years, Nicole Anzia, The Washington Post has noticed these people have six habits in common. See habits below:

• Keep it simple
• Develop routines
• Have a place for everything, and put everything in its place
• Keep a current and detailed to-do list
• Don’t get bogged down by perfectionism
• Toss things daily and purge routinely

Read more and take a deeper dive into these habits!

It’s a sad time as we say good-bye to one of the most entertaining apps to come on the social media scene in the last 5 years. Vine will come to an end on Tuesday and to pay tribute to those 6-second videos, Mashable has posted an article of users saying farewell to the beloved Vine app.

Check out Vine user farewells:

For years marketers have struggled to come up with a winning approach for what metrics should be measured to ensure campaign success. Digital marketing expert Ryan Bonnici says it’s best to take a content-centric approach vs. channel-centric approach when measuring success.

He says, “If we’re being totally honest, for most marketers working on a channel-centric basis, most of their content sits somewhere in the middle of “pretty bad” and “truly remarkable” when it comes to performance (i.e. the traffic and leads it generates). That’s because very few marketers are taking a truly content-centric approach and analyzing the right metrics to tell them what their prospective customers want from them when it comes to content.

Once you crack that million-dollar question, you should see an uplift in the traffic and leads generated by all the channels you use to promote your content because you’re giving your audience what they really want.”

Take a deeper dive and get three key content-centric metrics to measure your effectiveness by.

The team at Total Product Marketing (TPM) has summarized 8 digital marketing trends you need to know in 2017.

• Facebook will become more and more relevant for businesses (and B2B marketing)

As the world’s most popular social media platform – with over 1.79 billion monthly users, Facebook will continue to create opportunities for business growth. With             Facebook’s powerful ad targeting features, messenger chat bots, and enhancements to their Shop section the skies the limit for companies looking to profit in 2017.

•  Twitter will become less and less relevant for businesses.

Twitter’s main objective is being the world’s go-to source for breaking news, which means less focus on marketing features and lead generation.

•  Social and (real) third party validation will become more and more important.

Anything seems to go these days when posting, influencer marketing validation will be key this year. Partner with real leaders who can drive your brand’s message to their networks.

• Advertisers will move their budgets more and more to social platforms.

It easy to be constantly engaged on social media with our phones glued to our hands. It will be crucial for marketers to get in front of their audiences on social platforms this year.

• Video content will increase – both in organic and paid search.

With the launch of Facebook Live and live video on Instagram, video content has continued to boom and increase revenue for businesses. It’s best to make videos short and to the point and include a CTA. This year make it a goal to experiment with video and see what results come your way!

• More and more awareness of the limits of A/B testing

An A/B test won’t work without a big enough sample size, sometimes you just have to go with your intuition and then measure. Small to medium sized companies don’t always have the data they need to do proper testing, so marketers will have to be comfortable in whatever situation they find themselves in.

• Make sure your marketing is mobile friendly

More than 50% of searches on Google are done using mobile, thus making mobile the leading medium for online discovery. Google is creating a new mobile-first index to bump mobile-friendly sites up in search results and lower the rank of sites that have limited mobile content.

• Make sure content is in long form – blog posts under 350 words will no  longer cut it.

Content marketing is in it for the long haul, but the rules are changing. Blog posts should be over 350 words and will need to be upwards of 1000 words to be considered SEO friendly.

As a small business owner you may feel discouraged; with limited marketing budgets it’s hard to compete with the big brands. However, as Ben Storey, founder of Digital Storey points out, rather than trying to emulate them, they should learn from them, and then build their own successful seasonal social media campaigns.

“You just need to examine the values on which these campaigns are built,” he says. “Those that stand out tend to be emotive and warming, and often get behind a cause or a charity. Follow in these footsteps, make your small business stand for something, and make your social media campaign thought-provoking.”

Gavin Hammar, founder of social media management platform Sendible, says: “People’s emotions are heightening in the run up to the festive season, and social media campaigns should tap into those emotions to drive action. The key ingredient is sharing a human moment that anyone can relate to. Since people are in the spirit of giving, they are more likely to hand over their cash, if they feel a sense of connection with your brand.”

Remember to adjust your content accordingly for campaigns across individual platforms, some followers may want to see a behind the scenes photo on Instagram, take a poll on Twitter or see content on a special offer on Facebook.

Read the article to get more Christmas campaign marketing tips!

Search engine optimization is rapidly evolving! As 2016 comes to an end, it is time to examine the digital marketing landscape for the upcoming year.

There have been many developments in SEO throughout the year and a lot of noticeable trends will continue to expand in 2017. As Google’s algorithm continues to update and keep business owners on their toes, several other trends are expected to take shape in 2017.

Read the full article to get the latest on 2017 SEO trends!