The Swiss Army knife for many an email marketer is the A/B test — divide, compare and analyze, rinse and repeat. But what other tools can said marketer work into their toolbox? Enter several tactics, curated by Adespresso, to drive greater conversions and loyalty for your brand via your email campaigns. Up your knowledge here:

We here at Scenario Digital are big fans of best practices and benchmarks for optimizing advertising campaigns. Case in point, we got real excited when we came across AdEspresso’s article on metrics to watch for Facebook Ads, comprehensive of results from 2015 (Recency, YES!: Has charts? Double YES!!!). Share our joy by diving deep into the findings below:

When generating content for your blog or website, it can be difficult to figure out which topics to write about that are of the greatest interest to your target customers. Luckily, one no longer needs to quit content creation in total frustration – The folks at Search Englne Land have outlined three data-driven ways to jumpstart your content creation process. Get your keyboard clicking with the tips laid out below:

Broad match keywords in Google AdWords can mystify many marketers at first — Phrase Match and Exact Match are more specific (and hence, more cost-effective), so what value is there to Broad Match? However, as this article proves, they can add real value to your campaign when implemented.  According to Search Engine Land, Broad Match accomplishes two campaign goals better than Phrase and Exact: greater reach and, in turn, greater conversions.  Read below for a more in-depth look at the study behind these findings.

This is a story about two roads — Should and Must. It’s a pep talk for anyone who’s chosen Should for far too long — months, years, maybe a lifetime — and feels like it’s about time they gave Must a shot

Admit it. You’ve had days at work where it takes a Herculean effort to stay awake and concentrate.

A new study by the Virgin Pulse Institute found that 76% of the U.S. workforce is tired most weekdays. What’s more, 40% of employees (admitted) they’ve dozed off during the day once per month. And it’s not just during the post-lunch lull.

A survey by Blue Jeans Network discovered that 6% of people confessed to dozing off while on an audio-only conference call.

Most companies’ “About” page sucks. Composed of tiled mosaics of awkwardly grinning executives who clearly don’t want their pictures taken, and broken up with some insipid verbiage written by a company stooge with a penchant for empty buzzwords, the average “About” page doesn’t tell you very much about the people you’re considering doing business with.